Seven problems.
One fix.
Every one of these is something we hear on a first call. Every one of them is the same problem wearing a different hat.
(HOVER OR TAP A LINE)What a website actually does for a trade business
Most of the trades we meet across London and Kent are not short of skill. They are short of a way for work to reach them that doesn't cost them an evening. Word of mouth is excellent and completely unpredictable. Facebook reaches the people who already know you. Leaflets reach a street. None of it compounds.
A website is the only asset in a small service business that works when you aren't working. Someone's boiler fails at half ten at night. They search, they land somewhere that looks competent, they leave their number. You read it over breakfast and ring a warm lead instead of cold-calling a stranger. That is the entire mechanic, and it is worth more than any single job you'll book this month.
It qualifies before it converts
The second job of a site is filtering. Clear service pages, an honest indication of the range you work in, and photographs of the standard you actually deliver will lose you the people who were only ever going to haggle. That is a feature. An hour not spent quoting a job you were never going to win is an hour back.
It makes a two-person outfit look established
Homeowners spending four figures are managing risk, not shopping. Given two similar quotes, they pick whoever looks least likely to disappear. Photographs of finished work, a real address, plain answers about how you price and a way to reach you that isn't a mobile number on a van will win that comparison more often than a lower price will.
It captures what the phone drops
Roughly two in five calls to small service businesses go unanswered, because the person who'd answer is up a ladder. Those callers do not leave voicemails; they ring the next name down. A form, a callback request and a number that goes somewhere at 11pm turn a portion of that back into work. We put an actual figure on it during the audit rather than guessing.
What we build
A small, fast site — usually four to six pages — that loads instantly on a phone in a van with one bar of signal, ranks for the towns you actually cover, and captures enquiries into somewhere you'll genuinely check. No content management system you'll never log into, and no monthly fee for hosting a page that never changes.
Not sure which of these is costing you most? Start with the four usual suspects, or just book the audit and we'll tell you.